Kevin is an experienced and entrepreneurial business practitioner with a focus on strategy, business development and maximising value. He has combined pharmaceutical sales and marketing experience with strategy consulting, value based management, medical communications and e-business. He holds an MBA from INSEAD, has built three and exited from two business and built his own eco friendly home! Kevin founded BizSmart in 2012 with the aim of supporting business owners to build value growth in their businesses.
After a short stint in the RAF, Kevin started in business in the late eighties as a medical representative and subsequent roles included sales, market research, new products planning, product and business unit management.
Following an International MBA at INSEAD in France, he joined a leading global strategy firm. With a focus on Corporate Value Based Management, he worked in banking, consumer healthcare and alcoholic beverages!
A move to healthcare strategy consulting firm The Wilkerson Group promoted an interest in patient centric support programmes. Working internationally, he advised at senior level on value added patient services and strategic marketing, including patient journey analysis. Further projects included international opportunity assessments for new products, portfolio evaluations, company valuations and pipeline assessments for merger negotiations.
As board director for a medical education agency Kevin conceived and drove the development of Healthinfocus.co.uk – the first comprehensive consumer health site in the UK working closely with 55 UK patient support groups. As International Business Development Director he also originated, sold and led a pan European review of patient support programmes for one of the industry’s billion dollar products. This led to a cohesive approach for the client in the development of support programmes in general, and specifically in compliance/ adherence services.
Very much an entrepreneurial self-starter he has conceived and built three businesses, built his own kit car (when he was much younger!) and built his own eco-friendly home. Latterly he developed the Patient Experience Network (PEN) alongside another BizSmart Core Advisor Ruth and launched the PEN National Awards in 2010 – attracting interest, entries and sponsorship from a wide range of healthcare organisations including the NHS, private health and the pharmaceutical industry. Ruth continues to run PEN taking it from strength to strength.
Specialties and areas of interest include: Business Growth, strategy, new business/ opportunity development, sustainable value growth, healthcare.
And by the way, I’m in to motorsport and race in the BRSCC Mazda Championship in my spare time!